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woodfrog
Analytics

Turn the numbers that matter into decisions.

We design dashboards, charts and reports that show what is happening, why, and what to do next. Here is what that looks like.

Ask the sample data →
Margin across 156 stores, last monthEach circle is a store.
20%25%30%35%40%Average 30.4%These 6 stores explain70% of the margin drop.All in the South, all discounting the same 40 SKUs.Store gross margin →
Illustrative data.
Charts

Not another pie chart.

Each question gets the chart that answers it fastest. Here are six we use often that most dashboards never do.

Slope chartWho moved, and in which direction. Here, only one region fell.20252026West33%North32%East30%Central29.5%South27%
DumbbellBefore and after, for each step. The gap is the gain.PickingBeforeAfter38Packing30Loading29Paperwork11Minutes per order
Bump chartRankings over time. One product climbed to the top.AprMayJunJulAugSepClassicLiteProKidsMax#1#5
RidgelineHow long things take, by region. South has the long tail.NorthWestEastSouth0d3d6d9d12d
WaffleProportions you can count. 18 of 100 leads won.Won 18Proposal 16Qualified 28Lost early 38100 leads, one square each
Connected scatterTwo measures over time. Volume fell when price peaked.Price →↑ VolumeJanAprJulOctPrice too high
Illustrative data. All charts built to your palette and fonts.
Dashboards

One screen. One decision.

Every dashboard we build closes with the decision it supports, written down.

Pipeline
₹18.6 Cr
▲ 9%
Win rate
18%
▲ 2pp
Average deal
₹12.4 L
▼ 4%
Sales cycle
41 days
▲ 5 days
Pipeline, this quarterFrom 1,000 leads to 180 wins.
Leads1,000Qualified62062% of previousProposal34055% of previousWon18053% of previous
Decision: move two reps from lead gen to proposals, where most deals stall.
Illustrative data. Opens in under 3 seconds. Every number traced to source.
Ask your data

Ask a question. Read the answer as a chart.

You askedWhy did margin drop in the South last month?
Margin fell 1.8pp. 70% came from discounts on 40 SKUs in two stores.
Discounts
70%
Freight
18%
Product mix
12%
Source: sales_margin · definition v3Show the 40 SKUs →
Illustrative answers. Same definitions as your dashboards. Built on Claude.
Impact

We follow the decision until the number moves.

Every recommendation carries an owner, a date and a measure. Then we track what actually happened against what would have happened.

Gross margin, South regionShaded area is margin kept by the decision.
28%29%30%31%32%Jun: discounts capped on 40 SKUsOwner: Priya, regional head31.9%28.3%without it+3.6pp keptJanFebMarAprMayJunJulAugSepOctNov
Illustrative data. Counterfactual from the pre-decision trend.
Reports

Written like a briefing, not a data dump.

DailyAlertsWhen a number crosses a line you set
WeeklyOperations reviewWhat changed, and who acts on it
MonthlyManagement reportThe story behind the numbers, with decisions
QuarterlyBoard packStrategy, targets and risks, in your format
Results
Fintech240 → 8dashboards, each tied to a decision. Load time from 15 seconds to 3.Read the story →Retail$240ksaved each year after a margin leak was flagged on day 14.Read the story →Software$480kof yearly revenue kept by reading three systems as one.Read the story →
Free · 45 minutesReports that drive decisions. Designed or fixed.We redesign the reports you have, or build new ones, so each one leads straight to a decision.
Book a free report review
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