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woodfrog
Industries · Data products

Ship data features faster. Keep them running.

For SaaS and data product companies. We build the pipelines, models and AI features your customers pay for, and keep them fast, fresh and safe.

Contact usAt least 3× return within 12 months.

Where a data team's week goes

Illustrative
Team timeFixing pipelinesAd hoc requestsManual reportsBuilding product

Most data teams spend more time keeping things running than building what customers pay for. We flip that.

The numbers we move
  • FreshnessMinutes from source to product
  • Pipeline uptimeRuns that finish on time
  • Query latencySeconds to load a customer view
  • Cost per queryCloud spend per answer
  • IncidentsData issues customers see
  • Schema breaksUpstream changes that break things
  • Time to featureIdea to shipped data feature
  • AdoptionCustomers using data features
Problems we fix

Five problems every data product team knows.

Cost figures are illustrative, not woodfrog results, unless linked to a case.

A long aisle of black server cabinets with red cables visible through the mesh doors
What it costs
Hoursof engineering lost to every break
Trustlost when a customer sees old data
01Freshness

Pipelines break and data goes stale

Upstream teams change a field and nothing warns you. The first alert is a customer ticket.

What we do
DATAContracts that break in the upstream pipeline
DATAFreshness and volume checks on every table
ANALYTICSPipeline health on one screen
DATAAirflow · dbt · Kafka
Rows of blue-lit server blades with green indicator lights in a rack
What it costs
Secondsthat make customers stop opening a view
Spendthat grows faster than customers
02Latency · Cost

Slow queries and a rising cloud bill

Customer views run on raw tables. Every new customer adds load and cost.

What we do
DATAModelled tables built for the questions customers ask
DATACaching and partitioning tuned per workload
ANALYTICSCost per query and per customer, tracked
DATASnowflake · BigQuery · PostgresCase: 240 dashboards down to 8, 15s to 3s →
A laptop on a dark desk showing an analytics dashboard with a live count and charts
What it costs
Requestsfor exports and custom reports
Churnwhen customers cannot see value
03Embedded

Analytics your customers can use

Customers ask for numbers you have but cannot show safely. Each request becomes a one-off export.

What we do
ANALYTICSEmbedded views inside your product
DATAMulti-tenant access rules on every row
DATAAPIs and exports with agreed response times
DATAYour app · Warehouse · APIs
A person working at a keyboard in a dim room with two monitors showing code
What it costs
Monthsfrom demo to production
Riskwhen an answer cannot be traced
04AI features

AI features customers trust

An AI demo is easy. A feature that is accurate, safe and cheap to run is not.

What we do
AIAgents on Claude, working from structured data
AIEvaluations before every release
DATAEvery answer traced to its source
DATAClaude · Your data · Vector indexCase: Research 60 to 70% faster on Claude →
A phone wrapped in a chain and a combination padlock on a wooden table
What it costs
Dealsslowed by security questionnaires
Riskfrom customer data in the wrong place
05Governance

Security, privacy and compliance

Access rules, retention and audit trails are added late. Enterprise buyers ask for them first.

What we do
DATARow and column access, enforced by tenant
DATAPII masking and retention, built in
DATAAudit logs ready for SOC 2 and ISO 27001
DATAWarehouse · IAM · Logging
Done before

Data products we have built and run.

All case studies →
Systems we connect

From the event to the feature.

Sources
App databases, events, SaaS APIs, files
Pipelines
Kafka, Airflow, dbt, Spark
Storage
Snowflake, BigQuery, Databricks, Postgres
Serving
APIs, embedded views, Claude agents

Built in your cloud and your repositories. Your team can change it without us.

Events · DBs · APIsYour sources
Antvia DataOne governed store
Features · APIs · AILive views
A clean aisle between tall black server cabinets in a data centre
Who you work with

Engineers who ship data products.

Ananta PatilSamruddhi MoreMandar JoshiParth ManhasPranjul KalsiNarendra P

A small team from Pune, India. The people who scope your problem are the people who build it.

Meet the team →
Where we have built
Trading platformStockJarvis research agents on Claude, live in production.
Strategy chatbotPlain language turned into entry and exit conditions.
AntviaOur own data platform: every source landed and governed.
Our promise

At least 3x return, within 12 months of delivery.

Measured on your own numbers: freshness, latency, cloud cost and feature adoption.

How we measure it →

Questions data product leaders ask.

Do you work inside our codebase?

Yes. We build in your cloud and your repositories, with pull requests your engineers review, so your team owns everything we write. We agree how we work with your engineers at the start.

Which stack do you use?

We work with what you already run where it fits: Kafka, Airflow, dbt and Spark for pipelines, and Snowflake, BigQuery, Databricks or Postgres for storage. We recommend changes only when something in the current stack is the cause of the problem.

Can you help with SOC 2 or ISO 27001?

We build the technical controls those audits look at: access rules by tenant, PII masking, retention and audit logs. We do not certify you ourselves; that is done by your auditor, and we make the data side ready for them.

Can you build AI features on Claude?

Yes. We build agents on Claude that work from your structured data, test them with evaluations before each release, and trace every answer to its source so you can explain it to a customer.

How soon do we see results?

It depends on where you start. The first audit finds the pipelines, queries or features that cost you the most, and sets the order of work. We measure results on your own numbers, such as freshness, latency and cloud cost.

A row of black server cabinets in a bright corridor
Tell us what keeps breaking.We will show you how to make it boring.

Talk to us about your product

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