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woodfrog
Analytics · Advanced analytics

Questions a dashboard can't answer.

We investigate your data and your processes, and answer the hard business question with evidence.

Gross margin
Down
…but why? And what do we do about it?
Illustration, no values
Five kinds of question

Pick one. See what the answer looks like.

Which factors move the number, in which direction, and at what rate?What moves churn? What explains yield differences between shifts?
Support speedOnboardingPrice changeUsageContractTeam sizeSize of effect, with the range around eachSchematic, no values
Your brief

Turn your question into a brief.

01What is the area?
02Which number do you want to move?
03What can you change?

Pick any. If you pick none we start with the two most common.

04Where does the data live?
05What would make you act?
Your investigation brief

What is driving gross margin, by how much, and what would happen to it if we changed list price and promotions?

Hypothesis tree
Gross margin
We can change
List pricePromotions
We cannot change, but must account for
Competitor pricesDemand seasonalityInput cost swings
Methods we would use
  • Price elasticity model
  • Price, volume and mix bridge
  • Scenario model
Data we would need
  • Sales by product and month
  • Price and discount history
  • Promotion calendar
  • Unit costs
Suggested size: Sprint, 2 to 3 weeksYour data looks ready to start.
  1. W1.1Agree the decision and the threshold.
  2. W1.2Profile the data: sales by product and month and price and discount history.
  3. W1.3Interview the people who run the process, and walk it end to end.
Email it to us
See how we would approach this →
How it runs

Five steps, no black box.

  1. Scope
  2. Immerse
  3. Analyse
  4. Test the evidence
  5. Read out and hand over
Scope: One decision, one threshold.
Decision
Change the price?
We act if
the answer is above X
What-if playground

Move a lever. Watch the result.

Drag the price sensitivity and watch the best price jump. That number is in no dashboard. It has to be measured from your own history.

Move the levers

A made-up baseline. Type your own numbers if you like.

Profit a month₹1,80,045+₹20,045 vs today
Units a month18,141-9.3% vs today
Margin41.0%+3.0 pts
Break-even units13,953to cover fixed cost
Profit against price changeBest in range: +24.0% (₹2,06,452)
-15.0%0.0%+15.0%+30.0%
Your priceBest price in range
What matters mostChange in monthly profit when each input moves, from largest to smallest. This is the question advanced analytics answers with your real numbers.
Unit cost ±10%
Baseline volume ±10%
Fixed cost ±10%
Price ±10%
Price sensitivity ±25%

An illustration on a made-up baseline, using a constant-sensitivity model. Not a forecast. Real answers come from your own price and volume history.

What you get

Answers, and the model to keep.

The answer, in one sentence a board can read.
The question, the answer, the evidence and the limits.
Three sizes

Fixed scope, fixed fee.

Six example investigations

See how we would approach it.

Use cases, what we would do. Not client results.

Questions

Quick answers.

What is advanced analytics here?

Analyst-led investigation of one business question. We go deep into your data, your processes and the people who run them, and answer with evidence: what drives what, by how much, what works best and what happens if you change something.

How is it different from a dashboard?

A dashboard describes what happened. Advanced analytics explains why, measures how much each factor matters, and lets you test a change before you make it.

How long does it take?

A sprint takes 2 to 3 weeks and a full study about 6. Scope and fee are fixed before we start, never billed by the hour.

What do you need from us?

One decision to inform, a named person who knows the data, access under an NDA, and an hour with the people who run the process in week one.

Do you promise a return?

Not in advance, because the answer is not known until the analysis is done. We size the value of the decision it enables, and every finding comes with its evidence and a range.

What is the question you cannot answer today?

See our dashboards