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woodfrog
Analytics
MarketingUse case, no client result

Know which marketing spend actually brings revenue.

Every ad platform says it worked. Add up what they claim and it comes to more than finance booked. So the budget meeting turns into a debate about whose dashboard to believe. We tie each rupee of spend to orders and to revenue finance has actually booked.

Spend to booked revenueSchematic
4.3×Target return in 12 months
Week 1Fixed-fee audit
6 weeksTo the first live result
3Senior people on the work
TypeUse case: what we build, not a client story
ForMarketing heads and CFOs who need to agree where the next rupee of spend should go
EngagementWeek 1 audit, then build in about six weeks, fixed scope, fixed fee
Runs onAd platforms, your CRM and store, and revenue from Tally or SAP, in Antvia on your own cloud
The problem

Every channel takes the credit.

Marketing reports from the ad platforms. Finance reports from the books. The two never meet, so neither side can prove which spend paid for itself. When budgets get cut, they get cut evenly, because nobody can show which channel to protect.

A team reviewing a breakdown of ad spend
Spend reported one way, revenue booked another
What was broken
  • Each platform counts any sale it touched as its own, so the same order is counted several times.
  • Leads in the CRM are not linked to the orders and invoices that follow.
  • Returns, cancellations and discounts never flow back to the channel that brought the sale.
  • Spend sits in one place, revenue in another, and the join is a monthly spreadsheet.
  • Finance cannot trace a marketing figure back to anything in the books.
You might be here if
  • Platform-reported revenue adds up to more than your actual sales.
  • Your CFO asks for the return on a campaign and gets a screenshot.
  • Budget is split by last year's habit, not by what paid back.
  • Offline and repeat sales get no credit at all.

Why it mattered. If marketing cannot show which spend brings revenue, finance treats all of it as cost. The channels that work get cut along with the ones that do not.

The approach

Start from the books, not the dashboards.

We begin with revenue finance has already booked and work backwards. Each order is matched to the lead and the touches that came before it, using your own CRM and store records. Marketing and finance agree the rules for credit in Week 1, in writing, so the figure holds up when someone senior asks.

Marketing strategy papers and a chart on a meeting table
Agree the rules for credit first
What you have
Ad platform spend
CRM leads and store orders
Revenue in Tally or SAP
woodfrog method
Agree the credit rulesMarketing and finance, in writing
Match orders to touchesEach order counted once
Reconcile to the booksAfter returns and cancellations
What changes
Return by channel and campaign
Cost per paying customer
One figure both teams sign
Spend moves to what pays back
Deliberately not doneA black-box model nobody can explain to finance
Your teams decide the rules for credit. We build what applies them.schematic
The solution

One revenue figure, split by channel.

What we build
  • Connectors for your ad platforms, CRM, website and store, from 300+ ready sources, with spend loaded daily.
  • Order matching that links each sale to its lead and touches, and counts it once.
  • A reconciliation to revenue in Tally or SAP, after returns, cancellations and discounts.
  • Written credit rules, agreed by marketing and finance, that you can change and rerun.
  • Return by channel and campaign, and cost per paying customer, not cost per click.
  • Everything in Antvia on your own cloud, with customer details masked, so personal data stays in your hands.
Every figure on the screen traces back to orders and invoices your finance team already trusts. If they cannot follow it, it is not finished.
How it would runOperate is open-ended and drawn at one week only to fit.
The impact

What we would measure.

Every platform claims the same saleAdd up what each tool reports, and it is more than finance booked.
Illustrative, no values
Each platform counts a sale it touched as its own, so the same order is counted more than once. We count each order once, against booked revenue.
What we would measure on a real engagementWhat we would measure
Gap between platform-claimed and booked revenueClosed to one reconciled figure
Orders matched to a sourceShare of booked revenue with a traceable channel
Return by channel and campaignAgainst booked revenue, after returns
Budget moved to channels that pay backDecided by marketing and finance together
Return on the engagementTarget: at least 4.3× within 12 months, measured on your own numbers
Find the spend that pays back.A short call, or record a message. A person replies within one business day.
Contact usCertified Services Partner, Claude Partner Network