woodfrog
Two minutes, six chapters
The data pillar.
From entangled to engineered. The foundation everything else depends on.
Before · Chapter 1/6
The CDO inheriting the mess
The mess most stacks live in.
Entangled, not broken. Three answers to one question.
Data Catalog
Sources · 47
· Salesforce
· Snowflake
· NetSuite
· Postgres-prod
· Segment
· Mixpanel
· HubSpot
· Stripe
· Shopify
…
3 matches found
Metric · Owner
Value
Source
Revenue
Sales
$12.4M
crm.closed_won
Revenue
Finance
$11.9M
gl.recognized_rev
Revenue
CFO Board
$12.7M
pipeline.committed
⚠ 3 versions detected · none agree

0:00 / 2:00
Data Tour
Pipeline, catalog, quality, governance.
The unglamorous layer that decides whether everything above it is trustable.
Source connections, medallion architecture, lineage, data quality SLAs, masking and audit readiness. The work that turns raw events into datasets a CFO and a regulator both trust.
Services under this pillar