The engineering partner behind a design studio, ten projects in
Design Asylum designs the brand and the experience. woodfrog builds what ships. Ten-plus projects together since 2025, from brand websites and e-commerce to internal tools and AI features inside client products, with Claude in the build where it earns its place.
The customer challenge
Design Asylum Studio is a design partner for scaling companies in India and the Middle East, specialising in branding, packaging, interaction design, design research and usability testing, with a portfolio that includes PUMA, Axis Bank and Kia. Their promise to clients runs from strategy to production-ready code. A studio that promises production-ready work needs engineering it can put its name to, without becoming an engineering company.
Design that has to ship as designed
A brand or an interface is only as good as its build. Handovers between a design team and an outside developer are where fidelity, motion and detail get lost.
No engineering bench of their own
Keeping engineers on staff for work that arrives in waves is expensive and slow to scale, and hiring for every stack a client uses is not a design studio’s business.
Every client a different stack
Web, mobile, cloud and enterprise software, each with its own integrations, data and, increasingly, AI features the client wants inside the product.
Speed matters to their clients
The studio sells pace. A build that stalls after the design is approved undoes the promise.
What woodfrog builds for the studio and its clients
woodfrog is Design Asylum’s technology partner. The studio owns brand, research and UX/UI; woodfrog owns the build, the data and the AI; and on a client project the two work as one team from the first brief.
Production websites and web apps, built to the design
Pixel-faithful builds of the studio’s designs on a modern stack, including the studio’s own new website on Next.js.
Applications and integrations behind the interface
The systems, APIs and automations a client product needs to actually work, not only to look right.
AI inside client products, on Claude
Assistants that answer from a brand’s own catalogue and content, drafting tools for marketing teams, and search that understands a question rather than a keyword. Built by an Anthropic Build Partner, with evaluation and guardrails as standard.
Data and analytics when the product needs numbers
Dashboards, reporting and the pipelines behind them, where a client’s product has to show or act on data.
How the partnership works on a project
One team, two disciplines, from brief to operation.
Scoped together
woodfrog is in the room when the studio scopes a client project, so what gets designed is what can be built in the time promised.
The studio leads
Research, brand and UX/UI stay with Design Asylum. Engineering reviews as the design forms, not after it is signed off.
woodfrog builds
A pod of three builds the product, integrates the systems and adds the AI features, with the studio reviewing every release against the design.
Both stay on
After launch the studio owns the brand and the experience, woodfrog runs the software, and the client has one team to call.
Proof of the partnership
The partnership has delivered ten-plus projects together since 2025, for clients across the sectors the studio serves.
10+ projects shipped together
Since 2025, across brand websites, e-commerce, internal tools and AI features.
The studio’s own website
Design Asylum’s new site is a woodfrog build on Next.js, to the studio’s own design.
Client work across sectors
Consumer brands, healthcare, fintech and professional services, each delivered as one team under the studio’s name.
Repeat work, not one engagement
The studio brings woodfrog into new client projects as its standing technology partner.
Quantified business impact
What the partnership has changed for the studio.
Run a studio or an agency and need an engineering partner?
Tell our digital representative what you design and what you need built, or book the fixed-fee Week 1 audit. Either way you get a written view of how the partnership would run.