Hearthly Consumer
Fictional Indian FMCG company · 4 categories · 4 channels · Jul–Sep 2026 vs same quarter last year · ₹ crore
Sell-in vs sell-out by channel Last 12 months · ₹ Cr
Sell-in is what we bill to distributors and retailers; sell-out is what shoppers buy. When orange runs above cream, stock is building in the channel.
Distribution reach Monthly
Numeric distribution: share of all stores stocking us. Weighted distribution: share of category sales those stores represent.
Price-pack architecture
Quarter sales by pack size and price point. Brighter cells sell more; hover for velocity and SKU count. Empty cells are white space with no SKU today.
Promotion effectiveness Q2 FY27
Sales during each promotion split into what would have sold anyway (baseline) and the lift it created. ROI is incremental gross margin over trade spend.
Out-of-stock by state Retail audit · Sep 2026
Share of audited outlets where a must-stock SKU was missing. Tiles are laid out roughly like the map of India.
Value market share Retail panel · monthly
Share of category sales across tracked retail, Hearthly vs the three largest fictional competitors.
SKU productivity, ABC analysis
Every SKU ranked by quarter sales. The curve is cumulative share: A items make the first 80% of sales, B the next 15%, C the long tail worth rationalising.
Channel mix shift Share of net sales
Same quarter last year (hollow) vs now (filled). Quick commerce is taking share from general trade.
Quick-commerce dark-store velocity Top 14 stores · click headers to sort
Units sold per day across our live SKUs, with on-app availability and days of stock cover. Sparkline is the last 8 weeks.
Demonstration build. Hearthly Consumer, its competitors, platforms and every figure are synthetic, modelled on Indian FMCG patterns (festive and summer seasonality, general-trade distributor loading, the rise of quick commerce, ₹5 and ₹10 price points). Built by Woodfrog on DMS secondary sales, retail-panel share, retail-audit OOS and platform sell-through feeds, unified at SKU, outlet and week grain.